Marketing Tech-based Products and Services BUS 754 (4)
What differentiates high-tech markets from more traditional ones is the environment 霉 shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students who have taken BUS 556 or BUS 702 may not take this course for further credit.
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Oct 23 鈥� Nov 8, 2017: Mon, Wed, 6:00鈥�9:30 p.m.
Nov 22 鈥� Dec 11, 2017: Mon, Wed, 6:00鈥�9:30 p.m. |
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