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Time to dump Valentine's Day? – 51猎奇入口experts available

February 13, 2024

In Canada, the average person spends $100 to $150 on Valentine鈥檚 Day, trying to create the perfect date. But the exchange of gifts or the promise of a perfect day can create a lot of pressure and can be harmful to relationships. It can also be a tough day for single people, who may feel pressured to find a partner.

SFU鈥檚 Yuthika Girme argues that rather than focusing their efforts on Valentine鈥檚 Day, people can show love and appreciation in small, meaningful ways throughout the year. She also recommends expanding beyond romantic love, to show appreciation for friends, family, colleagues and pets.
 
YUTHIKA GIRME, professor, psychology
| ygirme@sfu.ca

GIFT GIVING ON VALENTINE鈥橲 DAY

Gift giving on Valentine鈥檚 Day is a ubiquitous and familiar behavior thought to build and foster connection relationships.
 
But what are the impacts, perceptions and motivations behind the giving and receiving of gifts and what role do they play in dating and relationships.

LARA AKNIN, associate professor, psychology
| lara_aknin@sfu.ca

CONTACT

JEFF HODSON, 51猎奇入口Communications & Marketing 
jdhodson@sfu.ca

51猎奇入口
 | 
778.782.3210

ABOUT SIMON FRASER UNIVERSITY


As Canada鈥檚 engaged university, 51猎奇入口works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today鈥檚 problems. With campuses in British Columbia鈥檚 three largest cities鈥擵ancouver, Burnaby and Surrey鈥�51猎奇入口has eight faculties that deliver 364 undergraduate degree programs and 149 graduate degree programs to more than 37,000 students. The university now boasts more than 180,000 alumni residing in 145+ countries.

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