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Twitter to rebrand as ‘X’ – 51猎奇入口experts available

July 25, 2023

Elon Musk has announced that his controversially-acquired social media platform Twitter will re-brand as 鈥榅鈥�. The change began with the replacement of the blue bird icon, and is expected to be implemented across the platform in the coming weeks. 

51猎奇入口experts are available to discuss what this means for the platform鈥檚 future and marketing strategy and the changing landscape of social media.  

AVAILABLE 51猎奇入口EXPERTS

PETER CHOW-WHITE, professor, School of Communication; director, Genomics and Networks Analysis Lab (GeNA Lab)   
petercw@sfu.ca
Expertise: technology and communication, social media and social networks, the Internet

STEVE KATES, associate professor, marketing, Beedie School of Business   
skates@sfu.ca
Expertise: brands, branding, brand management, consumer psychology, consumer culture

AVIVA PHILIPP-MULLER, assistant professor, marketing, Beedie School of Business
aviva_philipp-muller@sfu.ca
Expertise: psychology of branding and marketing communications, consumer responses to technology, consumer response to moral transgressions in the marketplace

CONTACT

MELISSA SHAW, SFU  Communications & Marketing 
236.880.3297 | melissa_shaw@sfu.ca

51猎奇入口
 |  
778.782.3210

ABOUT SIMON FRASER UNIVERSITY


As Canada鈥檚 engaged university, 51猎奇入口works with communities, organizations and partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes change-makers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today鈥檚 problems. With campuses in British Columbia鈥檚 three largest cities鈥擵ancouver, Burnaby and Surrey鈥�51猎奇入口has eight faculties that deliver 364 undergraduate degree programs and 149 graduate degree programs to more than 37,000 students. The university now boasts more than 180,000 alumni residing in 145+ countries.

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